Your Next Big Thing
Creating Successful Business Ideas from Scratch
Matthew Mockridge
With a Foreword by Bill Mockridge
[no image in epub file]
Mango Publishing
Coral Gables
Copyright © 2019 by Matthew Mockridge.
Published by Mango Publishing Group, a division of Mango Media Inc.
Cover design: Florian Eckelmann (KEEN Holding) at Martin Zech Design
Layout & Design: Martin Zech Design, Bremen | www.martinzech.de
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Your Next Big Thing: Creating Successful Business Ideas from Scratch
Library of Congress Cataloging-in-Publication number: 2019944189
ISBN: (print) 978-1-64250-141-4, (ebook) 978-1-64250-142-1
BISAC category code BUSINESS & ECONOMICS / Entrepreneurship
Printed in the United States of America
Table of Contents
The System Behind the Chapters
1. Where Are Your Creative Ideas Coming From?
2. Being Creative Means Discovering and Improving—Not Just Inventing!
3. Can You Learn or Inherit Creativity?
4. Must You Always Be An Expert?
5. The Flash of Genius—Does It Actually Exist?
7. Ecosystem—Habitat/Workspace
8. The Creative Brain and Your Biceps
My 10 Favorite Idea-Finding Tools
1. $100 Per Day
2. Go. Stop. Breathe. Go!
3. Brainstorming, Mind Mapping, Etc.
4. Divergent Vs. Convergent Thinking
5. Five Perspectives
6. Sleep Well!
7. Write It Down
8. Fifty Ideas / Many More Combinations
9. Matthew’s Creativity Cocktail Technique
10. Expose Yourself to New Things!
My Favorite 10 Idea-Evaluation Tools
1. Critics
2. Potential Customers
3. Systems Vs. Humans
4. How Big Is the Problem That Will Be Solved?
5. What Makes the Competition Better/Worse?
6. The 3D Photo: Journey Five Years Into the Future!
7. Start At 100!
8. Your Creative Friend
9. Auditioning for Ideas
10. What Would It Cost You To Quit?
4
10 Tips for “Success Thoughts” That Generate Ideas and the Power to Implement Them
1. Flow and Meditation
2. Journal of Joy
3. Fitness
4. Nutrition
5. The Winner’s Routine
6. The “Willpower” Muscle
7. You Get All the Things You Focus On
8. Smile
9. Shock Yourself!
10. Go Where Your Fear Is the Greatest!
5
10 Systems for World-Class Leadership
1. T-O-D-A-Y a Leader
2. What You Can Learn from Children
3. Let’s Talk, But Really! How to Master Difficult Conversations
4. A 10 Over Your Head
5. What Does Excellence Mean to Our Team?
6. Flying Without Taking Off
7. Speaking (Yes, in Front of Groups)
8. Eyes on the Road
9. Why Leaders Eat Last
10. Leaders Followers = Exponential Growth
Afterword