WHITEBOARD
WHITEBOARD
Business
That
Daren Martin, PhD
MODELS
INSPIRE
ACTION
© 2016 Daren Martin, PhD
All rights reserved. No part of this book may be
used or reproduced in any manner without
written permission except in the case of brief
quotations embodied in critical articles
or reviews.
White board : Business Models That Inspire Action
Brown Books Publishing Group
16250 Knoll Trail, Suite 205
Dallas, Texas 75248 amazing city
www.BrownBooks.com (972) 381-0009
A New Era in Publishing®
ISBN 978-1-61254-860-9
Library of Congress Control Number 2015943712
Printed in the United States
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Legal Stuff
Dedicated to...
Jordan Martin
Madison Martin
Callahan Martin
You are my joy
and inspiration!
“Scratch the Surface
in a typical boardroom and
we’re all just cavemen
with briefcases hungry for
a wise person to tell us stories.”
– Alan Kay
7
THIS BOOK
Quotes, pictures, diagrams
and business models are all
“Stories” that communicate
reality, jar thinking, disrupt
the status quo, spark ideas,
and drive change.
This collection of thought
Stirrers is drawn from things
I have used over the years
to initiate significant con-
versations and drive change
at Companies.
Use this book for personal
inspiration or as a power-
ful management tool.
9
CULTIVATE
11
CULTIVATE
CULTURE
Great companies and
Cultures do not
happen by accident.
They have to be
Cultivated.
13
Castle or Silo Organizations
When parts or all of your
organization operate as little
fiefdoms with no understanding of
or regard for the total enterprise...
your efficiency, effectiveness, and
profitability are crippled!
Body Organizations
These organizations have
integrated parts that thrive on
their interdependence. Each
part understands its role in
the larger enterprise. They
are more efficient, effective,
and profitable!
14
Castle Organization
Body Organization
15
From the top of an organization,
you can see far but only a few
levels deep into the organization.
From the bottom of an
organization, you cannot see
the 20,000 foot view and
only a few levels up.
Successful organizations
find ways to communicate
up and down the mountain!
16
Organization
Perspective
17
The “Small” Stuff
MATTERS
Inefficiencies
Work arounds, fixes not
Solutions, out dated
methods, no standard
process
Disrepair
Broken