First published in Great Britain by Practical Inspiration Publishing, 2018
© Jude Jennison, 2018
Photos © John Cleary Photography, used by kind permission
The moral rights of the author have been asserted
ISBN 978-1-78860-020-0
All rights reserved. This book, or any portion thereof, may not be reproduced without the express written permission of the author.
Every effort has been made to trace copyright holders and to obtain their permission for the use of copyright material. The publisher apologizes for any errors or omissions and would be grateful if notified of any corrections that should be incorporated in future reprints or editions of this book.
To my sister Sue
Who provides stability and wisdom in moments
of extreme uncertainty
PRAISE FOR THE BOOK
No one can deny the uncertainty we each face daily. Jude’s insights, drawn from both business settings and working with horses, replace a fear of uncertainty with a sense of hope and opportunity. Her stories inspire; her insights inform; and her tips encourage change. Through her work with horses, Jude has developed an intensely human capability: to help leaders recognize their style and improve its impact on others.
Dave Ulrich
Rensis Likert Professor, Ross School of Business, University of Michigan
Partner, the RBL Group
Jude Jennison’s leadership lessons show great empathy and creativity. Her ideas are fresh – and they work.
Julia Hobsbawm, OBE
Author of Fully Connected: Social Health in an Age of Overload and Hon. Visiting Professor in Workplace Social Health, Cass Business School, London
A thoroughly engaging, human and insightful book and definitely one for now!
Gina Lodge
CEO, Academy of Executive Coaching
Leaders transform complexity to clarity and uncertainty to understanding. Get Jude’s new book to move into deeper clarity and deeper understanding to navigate change with grace, authenticity, connection and presence.
Kevin Cashman
Global Head of CEO and Executive Development, Korn Ferry
Best-selling author of Leadership from the Inside Out and The Pause Principle
An uncertain landscape has become the one certainty for business and good leadership has become even more important. This book is for all those who want to ensure they can lead their organisations through these challenging times. Practical insight from those who’ve “been there, done that” and some very different approaches to the challenges of leadership.
Ian O’Donnell, MBE
Director, FSB and Head of Policy for the West Midlands Combined Authority
Wholehearted, engaging, and compassionate. Jude Jennison’s second book delivers powerful truths and insights into successful leadership in the face of uncertainty. This book positions business struggles as human struggles, allowing leaders to embrace the unknown in an embodied and authentic way in order to move through to what’s next.
Dr Veronica Lac PhD
Founder of the HERD Institute and author of the book
Equine-Facilitated Psychotherapy and Learning:
The Human-Equine Relational Development (HERD) Approach
This book is a key narrative at a time when change and the implication of change has never created more pressure on leaders and leadership.
Martin Yardley
Deputy Chief Executive (Place), Coventry City Council
Humans can think, can emotionalize, they can make good decisions, they can make bad decisions, they can be creative and innovative, they can be mean and fight each other. In short, they are what they are supposed to be and do. If they ‘find’ the link back to their natural roots, where they belong, they have a better chance of understanding themselves and moving forward. Jude Jennison gives us these ideas through her book. By reading it, your mind will be definitely challenged!!!
Prof. Alexandros Psychogios
Professor in International Human Resources Management, Birmingham City Business School
Jude Jennison understands the complexity of modern day leadership and the pressure leaders of today are under to perform at their very best. Jude’s approach, through working with her horses, places a spotlight on your skills and ability to adapt in unfamiliar surroundings. The results are powerful and empowering. A must for anyone who is serious about being the best leader they can be.
Sue Grindrod
Chief Executive, Gower Street Estates Limited t/a Albert Dock Liverpool
I was struck by Jude’s knowledge and insights on leading through uncertainty. Her warm and engaging style brings out the best of the CEOs she has interviewed to make this a valuable book.
Sue Noyes
Non-executive Director and Former CEO, East Midlands Ambulance Service
If you struggle with your emotions in business, if you don’t dare to express your feelings, if you are suppressed by what is around you – take your time and read this book! You will probably find yourself. Definitely you will get a new perspective on leadership.
Gerhard Krebs
Founder of HorseDream and the European Association of Horse Assisted Education
TABLE OF CONTENTS
Part 1: The context of uncertainty
2 Human beings vs supercomputers