BUSINESS GUIDE TO JAPAN
A Quick Guide to Opening Doors and Closing Deals
Published by Tuttle Publishing, an imprint of Periplus Editions (HK) Ltd.
www.tuttlepublishing.com
Copyright © 1989 by Boyé Lafayette De Mente
Copyright © 2006 by Boyé Lafayette De Mente
All rights reserved. No part of this publication may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without prior written permission from the publisher.
Library of Congress Control Number: 2006924487
Previously published as Businessman’s Guide to Japan © 1989
ISBN: 978-1-4629-0094-7
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North America, Asia Pacific
Latin America & Europe
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Tel: 1(802) 773-8930
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www.periplus.com
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Singapore 534167
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Fax: (65) 6280-6290
www.tuttlepublishing.com
Japan
Tuttle Publishing
Yaekari Building, 3rd Floor
5-4-12 Osaki, Shinagawa-ku
Tokyo 141 0032
Tel: (81)3 5437-0171
Fax: (81)3 5437-0755
www.tuttle.co.jp
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Printed in Singapore
TUTTLE PUBLISHING® is a registered trademark of Tuttle Publishing, a division of Periplus Editions (HK) Ltd.
CONTENTS
Putting Your Best Face Forward
Knowing What You Are Talking About
Focusing In On The Right Connection
Avoiding The Second-Class Pitfall
Going In With A Japanese Connection
The Importance Of Going To Japan
Inviting The Japanese To Visit You
The Structure Of A Japanese Company
The Spirit Of Japanese Companies
Getting The Still Useful Bow Down
The Role Of The Greeting Ritual