Praise for Conversion Marketing
“This book will help you attract more leads and make more sales online than you ever imagined possible. It unlocks the power of the internet for you.”
~Brian Tracy,Speaker and #1 Best Selling Author, Eat That Frog
“Filled with creative ideas and historical response rates from past promotional campaigns, this book is an invaluable resource. I appreciate the fresh perspective around the simplicity of automation.”
~Tom Ziglar CEO and proud son of Zig Ziglar, author of Born to Win
“Bryan Heathman is a successful entrepreneur and a genius at understanding Internet marketing. This book is filled with sound principles and valuable input on increasing response rates from promotional campaigns. I highly recommend it for anyone looking for more results and a fresh perspective on their website strategy.”
~Don Hutson, Co-Author of the #1 New York Times Best-Seller,The One Minute Entrepreneur
“This book uncovers the subtle nuances of human behavior surfing on the Internet, communicated in a clever and entertaining style. The principles combine the complex dynamics of Internet advertising and promotion which are long overdue.”
~David J. Moore Former Chairman & Founder24/7 Real Media, a WPP Company
“This is a great book to help motivate and inspire thinking around an online marketing strategy. The research on the psychology of influencing buying decisions is powerful!”
~Mike Robbins, CSP Author of Be Yourself, Everyone Else is Already Taken
Copyright © 2014 Bryan Heathman
All rights reserved. In accordance with the U.S. Copyright Act of 1976, the scanning, uploading, and electronic sharing of any part of this book without the permission of the publisher constitutes unlawful piracy and theft of the author’s intellectual property. If you would like to use material from the book (other than for review purposes), prior written permission must be obtained by contacting the publisher at [email protected]. Thank you for your support of the author’s rights.
For further information contact AudioInk Publishing
+14255266480 or email [email protected]
Library of Congress Cataloging-in-Publication
Heathman, Bryan Conversion Marketing: Converting Website Visitors into Buyers ISBN: 978-1-61339-000-9
1.Business & Economics/Marketing/General
2.Business & Economics/Economics/General
3.Business & Economics/Sales & Selling
Distributed by AudioInk Publishing Cover Design by DeeDee Heathman Interior Design by DeeDee Heathman
Printed in the United States of America
For volume discounts, contact AudioInk Publishing 1-425-526-6480
Dedicated to the top 3% of marketers on the planet….
Welcome to the club.
Table of Contents
Foreword to this Marketing Classic
Chapter 1 The Online Marketing Economy
Chapter 2 The Conversion Loop The Simplicity of Automation
Chapter 3 The Magical Power of Intention
Chapter 4 The Conversion Marketer’s Toolbox 24 Promotional Tools
Chapter 5 Clever Website Traffic Strategies
Chapter 6 The Branding Paradox
Chapter 7 The Psychology of Conversion
Chapter 8 Acquisition Strategies
Chapter 9 Closing the Sale How to “Ask for the Order” Online
Chapter 10 Email Newsletters Money Making Magic
Foreword to this Marketing Classic
When I started my work as an author and motivational speaker, I had a philosophy of helping people help themselves to achieve their dreams. Through this mindset, I have had the privilege of working with leading professional speakers and sharing the stage with US Presidents, professional athletes, famous CEOs and fighter pilots.
Through these life experiences, I have come to realize that life is less about what you accomplish, but it is more about who you help along the way.
Over the years, I have seen marketing tools come and go. Smartphones and social media have changed the landscape of marketing and the next disruption is right around the corner for marketers. What I enjoy about the philosophy of Conversion Marketing is that the principles hold true for decades, regardless of the latest marketing technologies.
Research reveals that consumers differ greatly in their needs and desires. Therefore, consumers must be classified into segments to properly market. In my social media endeavors, I have created distinct segments with my fans whether they are fans of my work in politics, inspiration or leadership.
A conversion strategy is a fundamental aspect to each of these segments. My thinking around what makes consumers buy has been shaped by Dan Ariely’s book Predictable Irrational. Conversion Marketing takes these principles further by practically applying them to website marketing and delving into the psychological buying triggers that influence online purchase behavior.
Marketing is not a static endeavor. Marketing is constantly adapting to consumer buying patterns and Conversion Marketing is one of the revolutionary changes that keeps the marketing field alive and vibrant.
As you read this work on the subject of conversion, I think you will find that Conversion Marketing is a powerful tool for impacting the bottom line in many types of marketing endeavors, from start-ups to Fortune 500 companies.
Chris Widener Author &