Also by the Author:
Personality Not Included: Why Companies Lose Their Authenticity—And How Great Brands Get It Back
Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action
ePatient: 15 Surprising Trends Changing Healthcare (with co-author Fard Johnmar)
Always Eat Left Handed: 15 Surprising Secrets For Killing It At Work And In Real Life
ABOUT THE NON-OBVIOUS TREND SERIES
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Wall Street Journal Best Seller
Winner of the Axiom Business Book Award
In Business Theory (Silver Medal)
Shared By Over 1 Million Readers Online
#1 Amazon Business Book (All Categories)
For the past eight years, the Non-Obvious Trend Series has been one of the most widely read curated annual predictions about business and marketing trends in the world with over 100 trends predicted since 2011.
This is the ALL NEW 2018 Edition of the Wall Street Journal Best Seller and features 15 new trends as well as updated analysis on over 100 previously predicted trends.
PRAISE FOR NON-OBVIOUS
Non-Obvious is a sharp, articulate, and immediately useful book about one of my favorite topics: the future. Filled with actionable advice and entertaining stories, Rohit offers an essential guidebook to using the power of curation to understand and prepare for the future of business.
—DANIEL H. PINK,
Author of To Sell Is Human and Drive
There are very few books that I read hoping that no one else around me will. They’re the books that are so insightful, so thought provoking and so illuminating that they provide powerful competitive advantage. Non-Obvious is one of those. Pass on it at your own peril.
—SHIV SINGH,
SVP Global Head of Digital & Marketing Transformation at VISA and author of Social Media Marketing For Dummies
This is one of those rare books that delivers insights that are both useful and help illuminate where business is going. It’s a great read.
—CHARLES DUHIGG,
Author of the bestseller The Power Of Habit
The insights in Rohit’s Non-Obvious Trends are an invaluable guide to understanding our customer’s customer. His predictions are useful and highly anticipated within our group across the globe every year. As a B2B marketer and leader, this is one of my rare must-read recommendations for my entire team.
—NAVEEN RAJDEV,
Chief Marketing Officer, Wipro
It doesn’t take a crystal ball to predict that digital is the future. Rather than tell you what you already know, Rohit sets his sights on something much more important: helping you adopt a more curious and observant mindset to understand the world around you. If you believe in a lifetime of learning, read this book!
—JONATHAN BECHER,
Chief Marketing Officer, SAP
A lot of books promise to help you see things differently but Rohit’s book actually delivers. His insightful blend of visual thinking and business strategy shows you how to find meaningful patterns that others miss. A real mind-opener.
—SUNNI BROWN,
Author, Gamestorming and The Doodle Revolution
Shatter your magic crystal ball, and toss out the tea leaves. In this book, Rohit shows us how and where to find the future trends that will shape your business, your brand, and even your own decision-making.
—SALLY HOGSHEAD
NY Times bestselling author of How The World Sees You
Lots of books tell you to “think different” but Non-Obvious is one of the few books that actually teaches you how to do it. Whether you are trying to persuade clients, motivate a team, or just impress a demanding boss —Non-Obvious can help you succeed. I’ve already purchased copies for my entire team.
—JOHN GERZEMA
New York Times best-selling author and social strategist
The best books approach their topic with a spirit of generosity. Rohit’s new book offers insight into the business and cultural trends that matter. And why they do. And what actions they might inspire. But more than that, it also generously teaches you how to develop your own process, for evaluating the trends that matter and those that don’t. Also, it’s well-written. Which makes it a joy (and not a chore!) to read!
—Ann Handley
Chief Content Officer, MarketingProfs
Non-Obvious is simple, elegant and powerful - one of those intensely engaging books that I couldn’t put down. Every year I use the ideas in this book to help my team see new opportunities and out think our competition.
—HOPE FRANK
Chief Marketing and Digital Officer + Futurist
Rohit Bhargava’s “Likeonomics” is the gold standard on understanding the social economy. His new book had me at “predict the future” but there’s much more than that in here. It’s about seeing the world in a new way —plus a powerful argument for how curation can change your organization.
—SREE SREENIVASAN
Former Chief Digital Officer, The Metropolitan Museum of Art
Rohit provides a goldmine of ideas and trends that will shape the future of marketing and product development. Read this book to get in front of the herd.
—GUY KAWASAKI
Chief Evangelist of Canva. , Author of The Art of the Start, 2.0
Our industry is all about the future – the future of kids, the future of schools, the future of education. In the admissions office, the ability to recognize and leverage that future is an indispensable skill. In Non-Obvious, Rohit provides us the tools we require to perform those functions with precision and get better at predicting what will be important tomor- row based on improving your observations of today.
—HEATHER HOERLE
Executive Director, The Enrollment Management Association
Seeing things that others don’t is perhaps the highest form of creativity that exists. Unlock the Non-Obvious approach and you can write your ticket to success in any field.
—JOHN JANTSCH
Author of Duct Tape Marketing and Duct Tape Selling
In Non-Obvious Rohit shares valuable tips, tricks, methodologies and insightful curated trends to help readers navigate the future. Recommended!
—ROSS DAWSON
Chairman, Future Exploration Network
Very few people understand the world of digital business better than Rohit and I have introduced my clients to his ideas for years. His new book is a must-read resource for learning to see patterns, anticipate global trends, and think like a futurist every day!
—GERD LEONHARD
Author and Keynote Speaker Basel / Switzerland
Non-Obvious should be called oblivious since that’s how you’ll be if this book isn’t on your shelf. I actually wish some of Rohit’s predictions won’t come true (‘Selfie Confidence’!? Nooo!) ... but usually they do. He’s the best at this, and this book shows you why.
—SCOTT STRATTEN