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Автор: Bounds Andy
Издательство: Автор
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Жанр произведения: Зарубежная образовательная литература
Год издания: 0
isbn: 9780857086082
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p>Andy Bounds

      Top Dog

      ‘An exceptional book that reinforces the importance of confidence in yourself, and your purpose for those key encounters in business. The importance of preparation, in demonstrating the confidence as a Top Dog. And the elimination of fear from your vocabulary. It is a real differentiator of executives in their encounters in the marketplace.’

Jim Knauss, Global Vice Chair, Global Markets Business Development, Ernst & Young Global Limited

      ‘You can't possibly succeed in business or your personal life unless you know how to persuade. This book tells you how it's done. A revelation.’

Drayton Bird, Chairman of Drayton Bird Associates. ex-Worldwide Creative Director and Vice Chairman, Ogilvy & Mather Direct

      ‘If everybody who'd presented to me over the years had read this book first, I'd have been much more likely to do what they wanted!’

Julie Scott, Head of Operations, Standard Life

      ‘Becoming a more successful and skilled communicator has never been more fun and relevant in today's business world. This book has a brilliant way of helping you think differently – and improve your performance – through engaging stories and insights that everyone can relate to. And, more importantly, actually do.

      One of the authors (Andy) has helped my organization deliver a blockbusting performance over the last two years – through his language and techniques. In fact, we now use ‘AndyBounds' as an adjective in our organization to denote the very best way to communicate and get the outcome you desire – “that presentation isn't ‘AndyBounds’ enough” and so on.

      Top Dog is an excellent book. It will help you become a more successful business person.'

Colin Tyrer, National Sales Manager, Top 10 Pharmaceutical Company

      ‘The ultimate resource for selling yourself and your business effectively; and turning referrals into sales! This book – in a consistently insightful, practical, yet delightfully humorous manner – shows you how to ensure that your sales presentations always hit the mark for dramatically increased sales. My advice to you? Read this book before your competition does.’

Ivan Misner, Ph.D., NY Times Bestselling Author and Founder of BNI®

      ‘Top Dog is packed with practical, “real” advice – written with clarity, consistency and simplicity – to help improve your ability to persuade. There is business value on each and every page. An outstanding book.’

Andy Fell, General Manager, St George Retail Bank

      ‘An impactful, inspirational book: Top Dog is packed with a plethora of practical, effective solutions to your communication issues… including to some you never knew you had!’

Julie Taylor, Strategy & Implementation Director, Sales & Marketing, Virgin Money

      ‘This book will transform how you think about communicating with people, especially in potentially stressful situations. More importantly, it will transform how you do it.’

Julian Mash, Founder and Chief Executive, Vision Capital

      ‘Everyone wants to be the Top Dog; or to be able to influence the Top Dog. After reading this book, you'll realize it's easier to do this than you think. Top Dog provides simple, easy to understand steps that will make you wonder why you weren't doing them all along. This stuff just works!’

Alan Kenny, EMEA/APAC General Manager, Mimecast

      ‘If you are reluctant or baffled by how to make new contacts, build relationships and win more work, then read Top Dog. It's supremely practical, thoroughly unpretentious, and mercifully quick to read. A gem for busy professionals.’

Maeve Jackson, Marketing & BD Director, Farrer & Co

      ‘This book will help you sell more. It contains a simple, step-by-step approach to impressing clients. Every page, I found myself thinking “this is exactly how people should sell. But nobody does.” And we have worked with Andy – his ideas work!’

Geoff Barnes, Chief Executive Officer and President, Baker Tilly International

      ‘This book is full of such simple advice that works. The ideas are presented in a way that literally anyone can take them on board and use – to develop either themselves or their business. I don't know anyone in the world who wouldn't benefit from reading his book.’

Charlie Lawson, UK National Director of BNI, the world's largest networking/referrals organization

      ‘First impressions count. This book will ensure you make a great one not merely a good one.’

Michael Brown, Senior Partner, BLM LawTOP DOGImpress and influence everyone you meetAndy Bounds and Richard Ruttle

      This edition first published 2015

      © 2015 Andy Bounds Ltd and Richard Ruttle

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      John Wiley and Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, United Kingdom

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      The right of the authors to be identified as the authors of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988.

      All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as permitted by the UK Copyright, Designs and Patents Act 1988, without the prior permission of the publisher.

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      Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book and on its cover are trade names, service marks, trademark or registered trademarks of their respective owners. The publisher and the book are not associated with any product or vendor mentioned in this book. None of the companies referenced within the book have endorsed the book.

      Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with the respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. It is sold on the understanding that the publisher is not engaged in rendering professional services and neither the publisher nor the author shall be liable for damages arising herefrom. If professional advice or other expert assistance is required, the services of a competent professional should be sought.

      Library of Congress Cataloging-in-Publication Data

      Bounds, Andy.

      Top dog: impress and influence everyone you meet / Andy Bounds and Richard Ruttle.

      pages cm

      ISBN 978-0-85708-609-9 (pbk.)

      1. Business communication. 2. Communication in management. 3. Influence (Psychology) I. Ruttle, Richard. II. Title.

      HF5718.B65883 2015

      658.4′5–dc23

2014046329

      A catalogue record for this book is available from the British Library.

      ISBN 978-0-857-08609-9 (pbk)

      ISBN 978-0-857-08608-2 (ebk)