Product Development. David V. Tennant. Читать онлайн. Newlib. NEWLIB.NET

Автор: David V. Tennant
Издательство: John Wiley & Sons Limited
Серия:
Жанр произведения: Техническая литература
Год издания: 0
isbn: 9781119780182
Скачать книгу
on id="ubb7ac729-06df-5718-a28a-89d7cdc56e72">

      

      An Engineer’s Guide to Business Considerations, Real-World Product Testing, and Launch

       David V. Tennant

       Windward Consulting Group, Virginia, USA

      All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as permitted by law. Advice on how to obtain permission to reuse material from this title is available at http://www.wiley.com/go/permissions.

      The right of David V. Tennant to be identified as the author of this work has been asserted in accordance with law.

      Registered Office John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, USA

      Editorial Office 111 River Street, Hoboken, NJ 07030, USA

      For details of our global editorial offices, customer services, and more information about Wiley products visit us at www.wiley.com.

      Wiley also publishes its books in a variety of electronic formats and by print-on-demand. Some content that appears in standard print versions of this book may not be available in other formats.

      Limit of Liability/Disclaimer of Warranty While the publisher and authors have used their best efforts in preparing this work, they make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives, written sales materials or promotional statements for this work. The fact that an organization, website, or product is referred to in this work as a citation and/or potential source of further information does not mean that the publisher and authors endorse the information or services the organization, website, or product may provide or recommendations it may make. This work is sold with the understanding that the publisher is not engaged in rendering professional services. The advice and strategies contained herein may not be suitable for your situation. You should consult with a specialist where appropriate. Further, readers should be aware that websites listed in this work may have changed or disappeared between when this work was written and when it is read. Neither the publisher nor authors shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

      A catalogue record for this book is available from the Library of Congress

      Hardback ISBN: 9781119780137; ePDF ISBN: 9781119780175; ePub ISBN: 9781119780182; oBook ISBN: 9781119780205

      Cover image: © TUMBARTSEV/Shutterstock

      Cover design: Wiley

      Set in 9.5/12.5pt STIXTwo Text by Integra Software Services Pvt. Ltd, Pondicherry, India

      1  Cover

      2  Title page

      3  Copyright

      4  Acknowledgments

      5  About the Author

      6 1 Introduction to Product DevelopmentProject Management and Product DevelopmentWhat Is Product Development?How This Book Is Organized

      7 2 The Role of Marketing in Product DevelopmentCorporate Strategy – Strategic PlanningMarketing, Sales, and the Four PsThe 1st P – ProductExample of Product DisplacementThe 2nd P – PromotionThe 3rd P – PricingThe 4th P – PlacementThe Business CaseThe Roles of Marketing and Engineering in Product DevelopmentMarketing ServicesNew Product Development and Market Economics: The Future of Electric Trucks vs Costs and Public Policy

      8 3 The Role of the Engineering Group in Product DevelopmentDriving Products – the Engineering PerspectiveEngineering DisciplinesThe Engineering ProcessErgonomics (Human Factors Engineering)Additional Design Considerations – Product LiabilityGovernment Oversight – Consumer Protection in the United StatesDiscussion Case 3.1 – Lawsuit over Hot CoffeeDesign Challenges – Product MisuseProblems with Product Development

      9 4 The Core Team and Teamwork in Product DevelopmentThe Executive’s Role in Product DevelopmentWorking Within the Strategic PlanProject Management ProcessesWho Should Be Involved in Product Development?Constraint on Product Development: A Note about Sarbanes-Oxley and Publicly Held CompaniesEssentials of Teamwork and Communications across Functional LinesProject/Product CommunicationBudgets, Schedules, and Miscellaneous Small TasksLeadership in Product DevelopmentHow Do Leaders Go Wrong?The Roles of Accounting and FinanceDecision Points and Net Present Value (NPV)The Bigger PictureDriving Product DevelopmentWorking in Silos and with StakeholdersIdentifying Stakeholders

      10 5 Getting Started – Project Approved: Product/Project Management and EngineeringTaking the Business Case from Concept to RealityBasic ResearchApplied ResearchProject Management in Product DevelopmentWhy Do Projects Fail?Traditional and Agile Project ManagementSample Project Plan – Detailed Table of ContentsA True Case Study - Company Dysfunction and a Lack of Project ManagementDeveloping and Controlling Scope – Using a Work Breakdown Structure (WBS)Developing a Budget and Cash FlowsAgile PMThe Vision StatementAgile Hybrid in Action – Marketing Natural Gas in the Southeastern United States: Gas South, A True StoryDiscussion Case 5.1 – A True Story: Product Development Without Project Management

      11 6 Product Development for Small Firms and EntrepreneursFunding for Your Start-Up: A Necessary IngredientLoans from the Bank and Small Business Administration (SBA)Funding from Venture CapitalistsFunding by Issuing Shares of StockFunding with Angel InvestorsOther Sources of Business and Financial AssistanceSummary on Product Development and Sources of FundingSmall Firm ChallengesLack of Structured PlanningMarketing Message Not Strong or ClearLegal and Regulatory ObstaclesUse of a Product RoadmapInnovationWhen (Or If) to Patent

      12 7 Manufacturing the New ProductThe State of ManufacturingNew Manufacturing Advances

      13 8 Engineering Product Design and TestingManaging the Approved Scope and Budget – Why Is This Important?The Project LifecycleA True Story: Ignoring the Warning SignsPreventing Failure and Surprises: Performing a Risk ReviewTwo Types of Risk Review: Qualitative and QuantitativeDesign and Status ReviewsModeling – Speeding Product DevelopmentIntegrating Supply Chain and ManufacturingThe Role of Supply Chain in Product DevelopmentProposals, Pricing, Statements of Work (SOWs)New Technologies – Identification and AdaptationAlignment with Business StrategyUsing SWOTGates and Stakeholders

      14  Скачать книгу