Table of Contents
1 Cover
6 1 The Small Business: You Are a Very Big Part of America We're in Your Corner Seismic Events The Small Business Revolution Leader to Leader Companion Site You Are Part of a Worthy Tradition This Guide Can Also Help You to Start a Business How SBR Analyzed Businesses, and How This Book Is Organized Note
7 2 Why? Tough Questions, Tough Decisions When a Hobby Becomes a Business When It's Right to Be Brutal Course Corrections Seeing the World as It Really Is Four Crucial Decisions Be Like a Duck Work-Life Integration Put Your Mask on First
8 3 Crucial Numbers Back-Pocket Accounting One-Sheet Accounting Hobby Hell The Balance Sheet Lengthen the Time Span Let's Do Some Basic Analysis Cost of Goods Sold What's Your Capacity and True Market Demand? Golden Ratios SCORE Mentoring Program Notes
9 4 Concentric Circles About You About Your Co-Workers Your Brand Note
10 5 Getting Visible 16 Common Mistakes Business Owners Make with Their Online Presence Two Big Visibility Boosters Notes
11 6 Bringing in Business A Chiropractor's Secret Community-Based Business-Building Methods Other Physical Business-Building Methods Online Methods Note
12 7 The Craft of Persuasion 11 Principles of Business Persuasion Notes
13 8 Relationships The Contact The Thread Name Capture Turning a Lead into a Prospect When Prospects Become Customers Where You Keep Customer Data Testimonials Awards and Other Recognition Notes
14 9 Vulnerabilities Your Physical Locations Business Risks Your Competition
15 10 The Power of Email What Are You Sitting On? When to Use Email Marketing for Maximum Effect The Mechanics of Good Email Marketing Note