Strategic Management in the Knowledge Economy - Michael Gibbert
| Автор: | Michael Gibbert |
| Издательство: | John Wiley & Sons Limited |
| Серия: | |
| Жанр произведения: | Управление, подбор персонала |
| Год издания: | 0 |
| isbn: | 9783895786105 |
Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel, Michael Porter, Peter Senge, and real-world case studies. On top of this, the authors link powerful new benchmarks in strategic management thinking, including the concepts of Socio-Cultural Network Dynamics, Systemic Scorecards, and Customer Knowledge Management with practical business challenges and solutions of blue-chip companies with a superior performance (Lafite-Rothschild, Who's Who, Holcim, BRL Hardy, Kuoni BTI, Deutsche Bank, Unisys, Novartis).