CRM Unplugged - Douglas Turk
| Автор: | Douglas Turk |
| Издательство: | John Wiley & Sons Limited |
| Серия: | |
| Жанр произведения: | Бухучет, налогообложение, аудит |
| Год издания: | 0 |
| isbn: | 9780471663836 |
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.