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Marketing - Peter Spalton

Автор: Peter Spalton
Издательство: HarperCollins
Серия:
Жанр произведения: Зарубежная деловая литература
Год издания: 0
isbn: 9780007358946

The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how to:• Position your product for a target market• Build a brilliant marketing plan• Create stunning branded marketing materials• Use memorable publicity to build market interest• Take advantage of new technology