Mastering Major Account Selling - Richard Ruff
Автор: | Richard Ruff |
Издательство: | Ingram |
Серия: | |
Жанр произведения: | Учебная литература |
Год издания: | 0 |
isbn: | 9780975892329 |
Major accounts are not just big little accounts – they're fundamentally different. Mastering Major Account Selling explores the skills and competencies of top performers selling in major accounts.<br><br>Three core sales performance skills are addressed in Chapter 1 â?? asking questions, active listening and positioning your capabilities. <br><br>Best practices for five business development competencies are explored in Chapter 2: identifying leads, qualifying leads, preparing for calls, handling objections, and obtaining commitment.