Do You Want to Keep Your Customers Forever? - Don Peppers
| Автор: | Don Peppers |
| Издательство: | Ingram |
| Серия: | Harvard Business Review Classics |
| Жанр произведения: | Экономика |
| Год издания: | 0 |
| isbn: | 9781633691421 |
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a «learning relationship.» Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.