Do You Want to Keep Your Customers Forever?. Don Peppers

Do You Want to Keep Your Customers Forever? - Don Peppers

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a «learning relationship.» Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.