Macromedium. Herlander Elias

Macromedium - Herlander Elias

There is an on-going transformation regarding how digital media, especially the web, have evolved. In this new context of ours all media is converging into a massive super-medium. That is the macromedium, a medium encompassing the online, computing, networks, clouds, servers, mobile media, and more. What is interesting from a consumer-user point of view, is that now all we have access to is in one place. No more complication. The digital space is becoming one system that demands our usage and attention, regardless of formats, languages and design. This convergence is inevitable.