Copywriting that Gets RESULTS! - Otis Maxwell
| Автор: | Otis Maxwell |
| Издательство: | Ingram |
| Серия: | |
| Жанр произведения: | Зарубежная деловая литература |
| Год издания: | 0 |
| isbn: | 9781607461135 |
OTIS MAXWELL has excelled at turning cold prospects into hot leads and pigs’ ears into silk purses throughout a 23-year copywriting career.
He has created controls (promotions that are used over and over again) for Phillips Publishing, MetLife, Chevron, a major M&A specialist and the world’s leading financial education company among many others. He has sold industrial absorbents, medical alert systems, gourmet meat and anti-piracy software on the web.
Otis has won gold, silver and bronze Echo awards for breakthrough ROI, and a gold Caples for creative excellence. He has taught the two-day intensive copywriting course for the Direct Marketing Association and is the proprietor of the Otis Regrets…or Not marketing blog (www.otismaxwell.com).