Search Analytics for Your Site - Louis Rosenfeld
| Автор: | Louis Rosenfeld |
| Издательство: | Ingram |
| Серия: | |
| Жанр произведения: | Личные финансы |
| Год издания: | 0 |
| isbn: | 9781933820040 |
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.