Baidu SEO. Challenges and Intricacies of Marketing in China - Véronique Duong
| Автор: | Véronique Duong |
| Издательство: | John Wiley & Sons Limited |
| Серия: | |
| Жанр произведения: | Социология |
| Год издания: | 0 |
| isbn: | 9781119368724 |
SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.) In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.