Data Mining Techniques in CRM. Inside Customer Segmentation - Tsiptsis Konstantinos K.
| Автор: | Tsiptsis Konstantinos K. |
| Издательство: | John Wiley & Sons Limited |
| Серия: | |
| Жанр произведения: | Ужасы и Мистика |
| Год издания: | 0 |
| isbn: | 9780470685822 |
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.