The Behavioral Foundations of Strategic Management - Philip Bromiley
| Автор: | Philip Bromiley |
| Издательство: | John Wiley & Sons Limited |
| Серия: | |
| Жанр произведения: | Управление, подбор персонала |
| Год издания: | 0 |
| isbn: | 9781405142502 |
This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. This book presents a focused approach to strategic management theory. Outlines the basics of a behavioral approach to strategic management. Examines assumptions of rationality and equilibrium and the problems they create. Considers how a behavioral approach relates to a number of conventional approaches.