Winning Gifts. Make Your Donors Feel Like Winners - Thomas Wilson C.
| Автор: | Thomas Wilson C. |
| Издательство: | John Wiley & Sons Limited |
| Серия: | |
| Жанр произведения: | Политика, политология |
| Год издания: | 0 |
| isbn: | 9780470233238 |
The secret to getting gifts and making donors feel like winners. Know the best approaches to people-centered fundraising. Understand the role of executive director, fundraisers, program managers, and volunteers in the win-win framework, the importance of listening, the case for a donor-centered approach, and the direct ways these concepts can be applied in a variety of fundraising settings. Includes numerous real-world examples taken from the author's own experience as chief philanthropy officer in nonprofits and as a leader in a well-known national nonprofit consulting company. Thomas D. Wilson is the vice president and western regional manager for Campbell & Company. His career in fundraising spans more than 25 years and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board/staff training.