Where Value Hides. A New Way to Uncover Profitable Growth For Your Business - Stuart Jackson E.
| Автор: | Stuart Jackson E. |
| Издательство: | John Wiley & Sons Limited |
| Серия: | |
| Жанр произведения: | Управление, подбор персонала |
| Год издания: | 0 |
| isbn: | 9780470088821 |
Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.