101 Design Methods. A Structured Approach for Driving Innovation in Your Organization - Vijay Kumar
| Автор: | Vijay Kumar |
| Издательство: | John Wiley & Sons Limited |
| Серия: | |
| Жанр произведения: | Зарубежная образовательная литература |
| Год издания: | 0 |
| isbn: | 9781118333068 |
The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.