The Fine Art of Success. How Learning Great Art Can Create Great Business - Jamie Anderson
| Автор: | Jamie Anderson |
| Издательство: | John Wiley & Sons Limited |
| Серия: | |
| Жанр произведения: | Личностный рост |
| Год издания: | 0 |
| isbn: | 9781119990161 |
You've read about Jack Welch, Lou Gerstner and Steve Jobs – but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues. Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna – Strategy at the dance floor; Damian Hirst – The shark is dead/How to build yourself a new market; Beuys – Understanding creativity, is every manager an artist; Picasso – Art lessons for global managers; Koons – Made in Heaven produced on eart; and Paik – Global Groove, innovation through juxtaposition. With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.