Business Models For Dummies - Jim Muehlhausen
| Автор: | Jim Muehlhausen |
| Издательство: | John Wiley & Sons Limited |
| Серия: | |
| Жанр произведения: | Малый бизнес |
| Год издания: | 0 |
| isbn: | 9781118612675 |
Write a business model? Easy. Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more. Shows you how to define the purpose of a business and its profitability to customers Serves as a thorough guide to business modeling techniques Helps to ensure that your business has the very best business model possible If you need to update a business model due to changes in the market or maturation of your company,Business Models For Dummies has you covered.