Innovation and Export - Manon Enjolras
| Автор: | Manon Enjolras |
| Издательство: | John Wiley & Sons Limited |
| Серия: | |
| Жанр произведения: | Экономика |
| Год издания: | 0 |
| isbn: | 9781119881520 |
The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.